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Social Media Coordinator

Home > Social Media

Social Media Coordinator in USA

  • Barclays
  • Full time
  • Email

Wilmington, DE

As a Barclays Social Media Coordinator, you will be responsible for leading all executional aspects of Barclays social media strategy for our retail partner campaigns. You will work with Barclays co-brand and brand social media leads on delivering content plans, approvals, publishing, monitoring and reporting of social media activity. This role will provide you with ample learning and development opportunities with huge career potential.

Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive, and creating financial and digital solutions that the world now takes for granted.

What will you be doing?
  • Supporting development, planning and publishing of paid and organic social media content campaigns
  • Tracking creative asset development and approvals to support calendar and campaign go-live dates
  • Monitoring inbound account activity and providing regular reporting to key stakeholders
  • Identifying opportunities to engage with non-customer service messages and responding in Barclays tone of voice
  • Analyzing performance data and evaluate the effectiveness of social content performance to inform future campaigns and initiatives
  • Creating various listening reports to analyze mentions, sentiment and topic themes related to Barclays brand and co-brand products

What are we looking for?

  • Bachelor’s degree preferred or equivalent work experience
  • Experience supporting social media planning, execution and reporting
  • Basic knowledge of social media content requirements, restrictions, and best practices by platform includes both copy and creative practices

Skills that will help you in the role:

  • Experience with Sprinklr or similar social media management platform preferred
  • General understanding of social channels specifically LinkedIn, Facebook, Instagram, Twitter, and YouTube
  • Experience in social media ad buying through LinkedIn, Facebook and Twitter Ad Management platforms

Where will you be working?

At Barclays, we are proud to be redefining the future of finance and here at Wilmington, we are defining the future of the workplace and the future of the way we work and live. We are creating a unique community, one of four strategic tech-enabled hubs that will redefine opportunity for everyone who works here. Whatever you do at Whippany, you’ll have every chance to build a world-class career in this world-class environment.


Barclays PLC is a global financial services company engaged in retail banking, credit cards, corporate and investment banking and wealth management with an extensive international presence in Europe, the Americas, Africa and Asia.